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About Merino & Co
Merino & Co is an online, global destination for the world’s most desirable merino fashion and homewares. Proudly Australian owned, the coveted, contemporary designs are created using Australian modern merino wool, loved worldwide for its natural versatility, quality, sustainability and softness.
Merino & Co houses three merino and natural fibre fashion brands - Only Merino, MerinoSnug and Hedrena, showcasing Australia’s best modern merino wool in everyday basics, apparel and accessories for women and men, as well as luxurious items for the home. Merino & Co is proudly owned by Australian Wool Network (AWN), Australia’s largest independent wool marketer, bringing woolgrowers, wool processors and consumers together.
From bale to retail, Australian Wool Network is committed to connecting consumers and growers by highlighting the origin of each of its products, providing customers with the opportunity to learn more about the provenance of garments and forming part of the Direct Network Advantage (DNA) program. Each garment boasts a QR-enabled DNA swing tag that showcases the woolgrowers who contributed to the making of the garment, their sheep and the environment in which the wool was grown.